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Market Tracking

Companies need to know their customers well. In today’s markets, competition becomes even more intense and companies need to assess their relationship with customers, determine what could drive them to change providers of goods/services, consider new markets for entry, retain customers and protect from competitors, and target new potentials.

Our services in market tracking is a low cost, up-to-date, detailed market intelligence. Market tracking helps capture important trends and thus enable decisions to be made quickly and correctly. Market tracking gives full up-to-date picture on market size, growth, value, development, and opportunities. Market tracking is also helpful in monitoring brands, evaluate customer satisfaction and advertising campaign. This will allow you to monitor how effective you are in relation to your competitors and react quickly to changing market conditions, which will give you significant competitive advantage.

Our market tracking services are specifically tailored to your needs. It could be a small or large scale, inter-country or multi-country, etc. In terms of duration, this could be monthly, quarterly or annually.

New Products in New Markets

Introducing new products in new markets is the most dangerous and risky activity. An in-depth market study that covers all aspects of the market, products, and customers is vital.

We will help the client to decide where and whether to enter the market with their products. We will highlight all the risks associated with such entrance and design a strategy that will help the company not only enter the market, but also succeed in the market.

Project on a Glance

Marketing Study and Brand Promotion for Shymkent Tires Enterprise,

Shymkent Tires Enterprise is the only Central Asian producer of wheel tires. It is engaged in production of tires for light vehicles and road freighters, agricultural machines and special equipment. The enterprise was built in 1975 and its products have been extensively used by Russia’s assembly plants like GAZ, VAZ, and KRAZ. In addition to Russian market, the tires are also exported to Hungary, Bulgaria, China and Afghanistan.

The Consultant was hired to assist Shymkent Tires Enterprise to expand its operations in Central Asian market, especially in Uzbekistan, where light vehicles and city buses are assembled. Tasks involved identification of the market capacity, product structure of the market (market segments with division on types), analysis of market trends, import structure analysis, prices comparison and analysis, identification of optimal market prices, recommendations on terms of delivery and payment, used in most channels, and preparation of unique trade proposal for dealers and distributors.

For more projects, visit Our Projects page

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