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New Products Development

New products development is very important for company's live and growth. Sales and growth will suffer without introduction of new products and/or services on the market. Without new products, the company will lose its market share and customers will shift to competitors that provide better
products and/or services.

To meet the gap on the market, companies need to know what their existing/potential customers want. At the same time, asking customers to act as advisors for new products is not always a successful strategy. A company needs to know what customers value in the products and not simply asking what products they need.

We help our clients to understand what their customers want and need and help in coming up with new products that will have demand on the market. New products development is not simply looking at the product in isolation; there is a whole set of things to consider, such as the product, packaging, advertising and pricing strategy, which are integral parts of such studies. Launching new products carry risks since the market can have any reaction. By implementing study on new products development, we will minimize risks, help prevent unforeseen scenarios, and pinpoint best areas for opportunity.

Project on a Glance

Marketing Study and Brand Promotion for Shymkent Tires Enterprise,

Shymkent Tires Enterprise is the only Central Asian producer of wheel tires. It is engaged in production of tires for light vehicles and road freighters, agricultural machines and special equipment. The enterprise was built in 1975 and its products have been extensively used by Russia’s assembly plants like GAZ, VAZ, and KRAZ. In addition to Russian market, the tires are also exported to Hungary, Bulgaria, China and Afghanistan.

The Consultant was hired to assist Shymkent Tires Enterprise to expand its operations in Central Asian market, especially in Uzbekistan, where light vehicles and city buses are assembled. Tasks involved identification of the market capacity, product structure of the market (market segments with division on types), analysis of market trends, import structure analysis, prices comparison and analysis, identification of optimal market prices, recommendations on terms of delivery and payment, used in most channels, and preparation of unique trade proposal for dealers and distributors.

For more projects, visit Our Projects page

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