Marketing and Promotion
Acquisition Research
This service is linked with our Mergers & Acquisitions practice, as well as privatization studies. In Acquisition Research, we implement marketing side of the overall assignment, whereas financial services are provided under M&A and privatization services. Our services are part of the acquisition process depending on the acquirer's existing level of knowledge about the market.
In most cases, the market (and target company) of interest is new to the potential buyer. Often, such entrance ends up with creation of “Joint Ventures” or “Joint Stock Companies” and therefore is even more risky. This is why the market due diligence is required to study the takeover prospect including the market in which it operates.
There are three roles that our marketing studies play in acquisition research:
- identify opportunity areas and companies within them;
- screen lists of potential acquisitions; and
- prepare a profile of potential acquisitions.
Our in-depth acquisition studies will provide detailed background on the company’s history, sales, customers, and other useful information. This information together will also propose company’s position on the market as a whole.
We help clients to identify:
- the size of the market and its structure
- level of target company’s penetration of the market
- level of target company’s customer satisfaction
- analysis and forecast of target company’s and market’s future and opportunities
Project on a Glance
Marketing Study and Brand Promotion for Shymkent Tires Enterprise,
Shymkent Tires Enterprise is the only Central Asian producer of wheel tires. It is engaged in production of tires for light vehicles and road freighters, agricultural machines and special equipment. The enterprise was built in 1975 and its products have been extensively used by Russia’s assembly plants like GAZ, VAZ, and KRAZ. In addition to Russian market, the tires are also exported to Hungary, Bulgaria, China and Afghanistan.
The Consultant was hired to assist Shymkent Tires Enterprise to expand its operations in Central Asian market, especially in Uzbekistan, where light vehicles and city buses are assembled. Tasks involved identification of the market capacity, product structure of the market (market segments with division on types), analysis of market trends, import structure analysis, prices comparison and analysis, identification of optimal market prices, recommendations on terms of delivery and payment, used in most channels, and preparation of unique trade proposal for dealers and distributors.
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